TikTok Shop Unit Economics Calculator | MomentIQ
Work out contribution per unit, break-even volume and the affiliate commission ladder for your product. Every formula and default is shown.
What it calculates
- Contribution per unit — price minus landed cost, minus the platform referral fee, minus the per-order transaction fee, minus affiliate commission.
- Contribution margin — contribution per unit divided by price.
- Break-even units — upfront seeding and ad spend divided by contribution per unit, rounded up.
- Commission ladder — the same contribution formula re-evaluated at 0%, 5%, 10%, 15%, 20%, 25% and 30%.
Defaults, and where they come from
The platform referral fee defaults to TikTok Shop's published 8% baseline for standard categories (the published range across categories is 2–8%), and the per-order transaction fee to the published $0.30. Both are editable, and both should be verified in Seller Center before you plan against them.
What this calculator does not model
- Conversion rate or any traffic assumption
- How many posts creators will make
- GMV forecasts or revenue projections of any kind
- Returns, chargebacks, shipping subsidies and fulfilment labour
- Overhead, agency fees and taxes
Every output is arithmetic on numbers you enter. Where an input is missing, the output that needs it stays blank rather than defaulting to an invented number.