Our Work — TikTok Shop Case Studies | MomentIQ

Nature's Sunshine

Spark Ads and shop optimization

Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.

Monthly sales

$1M/month — 8 months

Smackin' Sunflower Seeds

Creator LIVE and affiliate management

Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.

Organic LIVE impressions

958 Million — Year 1

RAW

Creator content, LIVE and commerce

RAW reached $1.4M+ GMV in six months through always-on affiliates, recurring brand LIVE and marketplace optimization.

Shop GMV

$1.4M+ — January–June 2026

Orders

49.2K — January–June 2026

Levels

Education-led LIVE commerce

Predictable daily sessions and the “Nothing Fake Protein – LIVE!” format turned protein education into a repeatable TikTok Shop sales channel.

Brand LIVE GMV

$245K+ — January–July 21, 2026 · July partial

Best GMV per hour

$547 — Reported campaign peak

Highest LIVE click-through rate

10.99% — Reported campaign peak

BUM Energy

Sampling and affiliate community

BUM Energy went from $0 GMV to a $153K monthly run rate in 90 days through scaled sampling and a data-led affiliate community.

Cumulative Shop GMV

$348K — First 90 days

Monthly Shop GMV run rate

$153K — Reached in the first 90 days

Samples approved

1,687 — First 90 days

Creator videos published

3,319 — First 90 days

Hair Care Brand (Brand Name Redacted)

Affiliate scale and LIVE

Creator-led growth and Brand LIVE took this haircare shop from $204 to $3.09M monthly GMV in 12 months, with a Top 5 category position.

Monthly Shop GMV

$3.09M — August 2026 · from $204 in September 2025

Haircare seller on TikTok Shop

Top 5 — Reported case-study ranking

Attributed LIVE GMV

$140.5K+ — January–July 14, 2026

K Beauty Brand (Brand Name Redacted)

Paid commerce and GMV Max

High-quality affiliate content supplied winning signals for GMV Max, generating $9.9M+ gross revenue while campaign restructuring improved July ROI.

Gross revenue

$9.9M+ — January 1–July 31, 2026

GMV Max spend managed

$5.5M+ — January 1–July 31, 2026

SKU orders

184K+ — January 1–July 31, 2026

MakeUp Eraser

Virtual bundles and LIVE selling

LIVE-exclusive bundles and consistent seasonal drops made LIVE the brand’s leading TikTok Shop revenue channel, including $27K+ from the Seashells 7-Day Set.

Cumulative LIVE GMV

$125.7K — November 2025–July 2026

Peak monthly GMV from LIVE

68% — Peak month within the reported period

Seashells 7-Day Set sales

$27K+ — Stream-exclusive bundle · reported campaign

Beauty Brand (Brand Name Redacted)

Brand LIVE and organic discovery

Affiliate recruitment, hero skincare products and recurring Brand LIVE built a diversified shop at $327K monthly GMV, while Shop & Search share doubled.

Monthly Shop GMV

$327K — June 2026

Monthly Brand LIVE GMV

$27.2K — June 2026

Average GMV per stream

$1,088 — June 2026

Coop

Brand LIVE selling

Daily Brand LIVE, flash sales and giveaways combined with a $130/day advertising budget to build a $100K+ monthly LIVE sales channel in 90 days.

Monthly LIVE GMV

$100K+ — Reached within 90 days

Reported LIVE ad ROAS

38×+ — Reported campaign result

Advertising budget

$130/day — Reported campaign budget

Project Superhuman

Product seeding and affiliate content

Product seeding and content repurposing connected micro and mid-tier creators with a coordinated affiliate content programme.

Zen Nutrients

Shop operations and compliance

A supplement-shop programme brought product listings, compliance, fulfillment and customer service into one operating approach.

Higround

Gaming creators and community

Gaming creators, unboxing content and community activations connected Higround’s products with the audiences around them.