Nature's Sunshine
Spark Ads and shop optimization
Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.
- Monthly sales
- $1M/month — 8 months
MomentIQ — #1 TikTok Shop Agency | DTC Growth
MomentIQ is the award-winning TikTok Shop agency helping DTC brands scale via live commerce, creator partnerships, and TikTok Ads.
Awards and recognition
Recognition from TikTok and FastMoss for creator commerce and content performance.
The work behind the results
Smackin' Sunflower Seeds
Creator LIVE and affiliate management
Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.
- Organic LIVE impressions
- 958 Million — Year 1
Coop
Brand LIVE selling
Daily Brand LIVE, flash sales and giveaways combined with a $130/day advertising budget to build a $100K+ monthly LIVE sales channel in 90 days.
- Monthly LIVE GMV
- $100K+ — Reached within 90 days
- Reported LIVE ad ROAS
- 38×+ — Reported campaign result
- Advertising budget
- $130/day — Reported campaign budget
Why MomentIQ?
MomentIQ connects TikTok Shop operations, creators, content, LIVE production, and paid media in one coordinated growth system.
- 30,000+ active creators in the network
- 7,000+ affiliates in the MomentIQ Creator Community
- Documented industry recognitions
- Scoped client case studies with campaign context
Our Solutions
- TikTok Shop Agency — MomentIQ is the full-service TikTok Shop agency for brands: shop management, live selling, creator affiliates, content systems, and TikTok Ads under one roof.
- TikTok Shop Management — Full-service TikTok Shop management: catalog optimization, Shop Score monitoring, compliance, creator operations, and coordinated growth strategy.
- Live Selling — Live selling production with trained hosts, studio setup, show direction, and real-time monitoring.
- Fixed Rate Creators — Fixed-rate creator campaigns with guaranteed deliverables, audience-matched sourcing, and full performance tracking for DTC brands.
- Affiliate Outreach — Scaled affiliate outreach powered by our 9-point creator selection framework. We recruit, vet, and manage creators for DTC brands.
- TikTok Ads — TikTok advertising with Spark Ads, precise targeting, creative testing, contribution-margin controls, and ROAS optimization.
- Content Strategy — Content strategy optimized for TikTok's discovery and commerce surfaces, supported by a public strategy library for DTC operators.
Category Intelligence
- Beauty & Skincare — $214.7M GMV
- Fashion & Apparel — $145.0M GMV
- Home & Kitchen — $121.8M GMV
- Baby & Maternity — $104.4M GMV
- Health & Personal Care — $92.8M GMV
- Tech & Electronics — $92.8M GMV
- Automotive & Tools — $81.2M GMV
- Sports & Lifestyle — $69.6M GMV
- Jewelry & Accessories — $63.8M GMV
- Books & Education — $52.2M GMV
- Supplements & Wellness — $34.8M GMV
- Food & Beverage — $34.8M GMV
- Pet Products — $11.6M GMV
Frequently Asked Questions
How quickly can we launch on TikTok Shop?
2-4 weeks for full setup, with our team handling product catalog optimization, Shop Score monitoring, and compliance review. We target a Shop Score of 4.5+ from day one to maximize algorithmic visibility.
How do you find and manage creators?
Algorithmic matching + audience overlap analysis powered by our 9-point creator selection framework. We track creator conversion rates, content velocity, and commission efficiency across your entire affiliate portfolio.
What's the difference between Creator LIVE and Seller LIVE?
A Seller LIVE is hosted on your brand's official TikTok account with a dedicated host we provide, giving you full brand control. A Creator LIVE is hosted on an influencer's personal account, leveraging their audience trust. The right model depends on the audience, offer, host, and objective.
What metrics do you track?
We monitor 15 key TikTok Shop metrics across 4 categories: Traffic & Discovery, Conversion & Revenue, Creator Performance, and Operational Health.
How is MomentIQ different?
MomentIQ connects shop operations, creator commerce, content, live shopping, affiliate management, and paid amplification in one operating system, supported by the Waterfall Method, a LIVE production checklist, and shared analytics.
How efficient are TikTok Shop Ads compared to other channels?
We connect affiliate content with paid Spark Ads amplification, then scale against contribution margin and incrementality rather than a universal cross-platform benchmark.
What types of brands see best results?
Beauty brands (5-12% conversion rates), supplements (4-10%, 300% YoY growth), home & kitchen (3-8%), fashion (~20% of US GMV), and food & beverage (150% YoY growth) consistently see the strongest results.