Nature's Sunshine
Spark Ads and shop optimization
Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.
- Monthly sales
- $1M/month — 8 months
Beauty Brand (Brand Name Redacted): A diversified skincare business at $327K monthly GMV.
Name withheld at client’s request
Affiliate recruitment, hero skincare products and recurring Brand LIVE built a diversified shop at $327K monthly GMV, while Shop & Search share doubled.
The challenge
Scale a creator-led skincare business while making Brand LIVE a meaningful revenue channel and reducing reliance on one acquisition source.
The approach
Recruit around hero products
Expand the creator network and consistent content output around high-demand skincare products with repeat-purchase potential.
Make Brand LIVE consistent
Maintain a consistent LIVE cadence to build repeat shoppers and an incremental GMV channel.
Diversify discovery
Balance affiliates, Brand LIVE, seller content and organic discovery; Shop & Search contribution grew from 7.3% to 14.6%.
Results and evidence
- Monthly Shop GMV
- $327K — June 2026
- Monthly Brand LIVE GMV
- $27.2K — June 2026
- Average GMV per stream
- $1,088 — June 2026
| Measure | % |
|---|---|
| January | 7.3 |
| June | 14.6 |
Source: Campaign case study, slides 16, 17
More client stories
Smackin' Sunflower Seeds
Creator LIVE and affiliate management
Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.
- Organic LIVE impressions
- 958 Million — Year 1