Nature's Sunshine
Spark Ads and shop optimization
Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.
- Monthly sales
- $1M/month — 8 months
BUM Energy: From zero to a $153K monthly run rate in 90 days.
BUM Energy went from $0 GMV to a $153K monthly run rate in 90 days through scaled sampling and a data-led affiliate community.
The challenge
Launch a brand new TikTok Shop with $0 GMV and no creator ecosystem, then build a repeatable affiliate acquisition framework.
The approach
Prepare the shop
Complete shop integration, product-page optimization, inventory and fulfillment readiness, with multiple SKUs ready for creators.
Remove sampling friction
Apply prior-client performance learnings to auto-approved samples, high-volume outreach and sampling across multiple SKUs.
Put insights back into execution
Use the MIQ Dashboard to follow creator content and GMV, then feed weekly learnings into outreach, bonuses, restock re-engagement and hero-SKU focus.
Results and evidence
- Cumulative Shop GMV
- $348K — First 90 days
- Monthly Shop GMV run rate
- $153K — Reached in the first 90 days
- Samples approved
- 1,687 — First 90 days
- Creator videos published
- 3,319 — First 90 days
Source: Campaign case study, slides 8, 9
More client stories
Smackin' Sunflower Seeds
Creator LIVE and affiliate management
Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.
- Organic LIVE impressions
- 958 Million — Year 1