Nature's Sunshine
Spark Ads and shop optimization
Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.
- Monthly sales
- $1M/month — 8 months
Coop: $100K+ monthly LIVE GMV in 90 days.
Daily Brand LIVE, flash sales and giveaways combined with a $130/day advertising budget to build a $100K+ monthly LIVE sales channel in 90 days.
The challenge
Launch a Brand LIVE programme that grows sales and strengthens the wider shop through visibility, affiliate interest and brand awareness.
The approach
Build a daily LIVE cadence
Run consistent daily LIVE sessions to demonstrate the assortment, build shopper confidence and turn discovery into purchases.
Layer in exclusive offers
Combine flash sales, exclusive drops and creator giveaways to bring urgency to the LIVE programme.
Amplify with a lean ad budget
Use a focused $130/day advertising budget to extend reach, while testing and optimizing performance from one stream to the next.
Results and evidence
- Monthly LIVE GMV
- $100K+ — Reached within 90 days
- Reported LIVE ad ROAS
- 38×+ — Reported campaign result
- Advertising budget
- $130/day — Reported campaign budget
Source: Campaign case study, slides 20
More client stories
Smackin' Sunflower Seeds
Creator LIVE and affiliate management
Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.
- Organic LIVE impressions
- 958 Million — Year 1