Nature's Sunshine
Spark Ads and shop optimization
Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.
- Monthly sales
- $1M/month — 8 months
Higround: Three creator LIVEs. $477K+. The highest-grossing tech LIVE on TikTok.
Three CarterPCS mega-showcase LIVEs on Higround keyboards drove over $477K in GMV — including the highest-grossing tech LIVE on TikTok.
The challenge
Build a content programme around gaming audiences, creator product experiences and community participation.
The approach
Activate gaming creators
Connect product seeding with a gaming-focused creator network and a category-specific content strategy.
Make the product the story
Bring unboxing and review content into the programme so creators can introduce products through familiar formats.
Connect community and distribution
Pair community-driven activations and hashtag campaigns with Spark Ads amplification.
Results and evidence
- GMV across three CarterPCS LIVEs
- $477K+ — Three showcases
- Single LIVE — the highest-grossing tech LIVE on TikTok
- $252K — LIVE #2
- Global LIVE impressions
- 132M+ — Across the showcases
Source: Campaign case study, slides 52
More client stories
Smackin' Sunflower Seeds
Creator LIVE and affiliate management
Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.
- Organic LIVE impressions
- 958 Million — Year 1