Nature's Sunshine
Spark Ads and shop optimization
Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.
- Monthly sales
- $1M/month — 8 months
K Beauty Brand (Brand Name Redacted): $9.9M+ gross revenue through affiliate content and GMV Max.
Name withheld at client’s request
High-quality affiliate content supplied winning signals for GMV Max, generating $9.9M+ gross revenue while campaign restructuring improved July ROI.
The challenge
Manage paid distribution at scale for a Top 5 skincare brand and restore efficiency when ROI softened to 1.70 in June.
The approach
Find winning affiliate content
Activate creators, produce high-quality affiliate content and identify the products, creators and videos that convert.
Amplify with GMV Max
Use GMV Max to amplify winning content and product signals with paid distribution.
Restructure for efficiency
Restructure campaigns, reduce inefficient spend and refine product mix and budgets toward the programme’s 2.00 ROI target.
Results and evidence
- Gross revenue
- $9.9M+ — January 1–July 31, 2026
- GMV Max spend managed
- $5.5M+ — January 1–July 31, 2026
- SKU orders
- 184K+ — January 1–July 31, 2026
| Measure | × |
|---|---|
| First seven days | 1.7 |
| Final seven days | 1.91 |
Source: Campaign case study, slides 14
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Smackin' Sunflower Seeds
Creator LIVE and affiliate management
Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.
- Organic LIVE impressions
- 958 Million — Year 1