Nature's Sunshine
Spark Ads and shop optimization
Nature’s Sunshine went from 0 to $1M/month in 8 months, with analytics, Spark Ads and wellness creative connecting content testing to shop optimization.
- Monthly sales
- $1M/month — 8 months
Levels: A repeatable LIVE commerce engine for Levels.
Predictable daily sessions and the “Nothing Fake Protein – LIVE!” format turned protein education into a repeatable TikTok Shop sales channel.
The challenge
Build a consistent LIVE programme that improves engagement and conversion over time, beyond one-time promotional spikes.
The approach
Create a recurring format
Run predictable daily sessions around “Nothing Fake Protein – LIVE!”, the show format that outperformed earlier approaches.
Teach before the purchase
Explain clean ingredients and protein comparisons through fitness goals, recipe demos and supplement education.
Improve each session
Use each LIVE to improve the next through title testing, thumbnails, calls to action, product sequencing and host coaching.
Results and evidence
- Brand LIVE GMV
- $245K+ — January–July 21, 2026 · July partial
- Best GMV per hour
- $547 — Reported campaign peak
- Highest LIVE click-through rate
- 10.99% — Reported campaign peak
Source: Campaign case study, slides 5, 6
More client stories
Smackin' Sunflower Seeds
Creator LIVE and affiliate management
Smackin reached 958 Million Organic LIVE Impressions in Year 1 through affiliate seeding, rotating creator hosts and a repeatable LIVE production programme.
- Organic LIVE impressions
- 958 Million — Year 1