TikTok Shop Hook Vault — Free Hook Library
See the three hooks each TikTok Shop vertical leads with, the triggers underneath them, and the formats carrying them with published conversion rates.
The corpus, rearranged into the question people ask
The hooks, triggers, formats and cadences for 13 TikTok Shop verticals, read straight out of the same category corpus this site already publishes — drawn from 46,440 campaigns in total, summed across the verticals. Each vertical names the 3 hook types it leads with, in order, the psychological triggers underneath them, and the formats that carry them. Nothing here is generated and nothing is re-typed: the library reads the corpus, so it cannot say more than the corpus does or drift away from it.
Why no hook carries a conversion rate
The corpus publishes performance against FORMATS — Before/After Reveals at 8.2% CVR in Beauty & Skincare, and so on — and never against a hook type. Hooks and formats are different axes: the same hook can open a tutorial or a testimonial. So formats here carry the rate the corpus gives them, and hook types carry none. Pinning a format's rate onto a hook type would read as measurement and would in fact be an attribution nobody made.
Problem/Solution leads in 9 of 13
The one thing this page computes rather than reads: how many verticals lead with each hook type. Problem/Solution in 9, Shock/Surprise in 7, Personal Testimonial in 5, Transformation in 3, Urgency/Scarcity in 3, Curiosity/Surprise in 3, Emotional Story in 2. The rest appear in a single vertical each, which is the more useful half — a hook nobody else leads with is either a real category property or an untested assumption, and it is worth knowing which before you brief it. It is arithmetic over published data, so anyone can recount it.
Every vertical, and the hooks it leads with
Beauty & Skincare: Problem/Solution, Shock/Surprise, Transformation. Fashion & Apparel: Problem/Solution, Personal Testimonial, Shock/Surprise. Home & Kitchen: Problem/Solution, Shock/Surprise, Urgency/Scarcity. Baby & Maternity: Personal Testimonial, Problem/Solution, Emotional Story. Health & Personal Care: Transformation, Problem/Solution, Before/After. Tech & Electronics: Problem/Solution, Shock/Surprise, Relatable Frustration. Automotive & Tools: Problem/Solution, Shock/Surprise, How-To. Sports & Lifestyle: Problem/Solution, Personal Testimonial, Urgency/Scarcity. Jewelry & Accessories: Shock/Surprise, Aspirational, Unboxing Reveal. Books & Education: Personal Testimonial, Curiosity/Surprise, Emotional Story. Supplements & Wellness: Transformation, Curiosity/Surprise, Problem Agitation. Food & Beverage: Curiosity/Surprise, Scarcity/Urgency, Personal Endorsement. Pet Products: Problem/Solution, Shock/Surprise, Personal Testimonial.
Not a feed, and not a generator
This is a published corpus with a date on it, not a live weekly read of what is trending — that needs a market-data sweep the site does not run yet, and implying freshness it cannot deliver would be the more expensive mistake. It also does not write hooks for your product: that would mean sending your copy to a model, and this tool family stays deterministic and in your browser. What it gives you is where to start in your vertical, and what the alternatives were.
Get the plan
The result above is yours with no email. The prioritised plan covers:
- Turning a hook type into a brief creators execute