The team behind $150M+ a year in TikTok Shop GMV
We run the LIVE studio, the creator programme and the shop data in-house, so the playbook behind those results is the one that runs your shop. Below: the same job done three ways, with proof on every row.
Compare TikTok Shop agency operating models
| Capability | Typical agency | Tool-stack DIY | MomentIQ |
|---|---|---|---|
| Shop analytics | Reports assembled by hand from Seller Center exports, delivered as a weekly deck. | A rented third-party dashboard, with reconciliation left to you. | ShopInsights, the BI layer we run client shops on — reconciled against Seller Center and split by LIVE session, creator and buyer cohort. See ShopInsights |
| Scripts and creative | Freelance copy, written once and rarely revisited against what actually converted. | A general-purpose AI writing tool with no link back to your shop's outcomes. | ScriptSage writes shoppable scripts on the official TikTok Shop category taxonomy and self-optimises against what converts. See ScriptSage |
| Creator outreach | Manual lists worked by hand, where follow-ups depend on someone remembering. | A CRM or outreach tool you operate yourself, with matching left to intuition. | Creators ranked from a 200k+ profile matching graph, follow-ups scheduled automatically, and every send human-gated. See the creator network |
| Sampling logistics | Products shipped, then tracked in a spreadsheet — if the content never lands, nobody finds out. | Fulfilment handled separately from content, with no link from sample to post. | Every sample tracked from ship to post, with deliverables verified against the brief before a payout is proposed. See how sampling runs |
| Live selling | Ad-hoc creator home setups, booked per show, with production quality varying by creator. | Not addressable with software — it needs a room, a camera, and a trained host. | A customised studio, an end-to-end production team and a trained host roster, run to a complete LIVE production checklist. See live selling |
| Market data | A vendor export, read once at pitch time. | A per-seat data subscription you interpret yourself. | A market-intelligence warehouse of category baselines, shop benchmarks and creator signals, refreshed on a schedule and mined into playbooks. See the warehouse |
| Automation safety | Automation is rarely on the table, so the question never comes up. | Tools that send and spend on their own, with the guardrails left to you to configure. | The L0–L5 autonomy ladder: shadow by default, a $0 spend cap, and every consequential action human-gated. See the autonomy ladder |
How is MomentIQ different?
How is MomentIQ different from a typical TikTok Shop agency?
We build and operate the software the work runs on. The analytics layer, the script engine, the creator matching graph, the campaign automation, and the market-intelligence warehouse are ours — alongside a physical studio and a trained host roster. Most agencies assemble the same job out of rented tools and freelance capacity, which caps how fast they can learn from their own results.
Why does owning the tooling matter to me as a brand?
Because it compounds. When measurement, matching, and content generation are the same system, the outcome of one campaign becomes an input to the next: creators who converted change the next shortlist, scripts that sold change the next generation. Rented tools do not close that loop across clients or across time.
Should I just buy the tools myself?
You can, and for some capabilities that's reasonable. What's hard to assemble is the connective tissue — reconciliation between surfaces, matching that accounts for roster overlap, sampling tracked through to content, and a studio with trained hosts. That integration is the work, and it is what we operate.
Does the automation act without my approval?
No, not by default. Everything starts fully human-gated at L0 — shadow-default with a $0 spend cap. A capability only runs unattended once you explicitly graduate it up the L0–L5 ladder on your own data, and every level is reversible instantly.